August 8th, 2019
Casasanta, a commercial and industrial baking equipment manufacturer, today announces the rebrand from LC Bakery to Casasanta.
The rebrand consisted of a new corporate brand name, visual identity and company website. The new identity reflects both the evolution of the company as well as its vision for the future.
“In years passed we launched our signature series called “Casa”; our name has always been there, but the goal now is to bring the family name to the forefront even more. We want this name change to unite our products in order to create one cohesive identity and proudly and confidently display our heritage,” said Vic Casasanta, VP of Operations.
“The logo is clean and simple and represents the fire and passion that we have as a company and the excitement we have for this next chapter,” said Rob Casasanta, VP of Engineering.
Casasanta is a family-owned and operated company with a simple goal of providing top-quality equipment for you to produce top quality food products for your customers. Luigi Casasanta Sr. started LC Bakery Equipment in 1984. At the time he was providing 24-7 maintenance service on all types of bakery equipment. He began to develop a reputation for fast service and customer devotion. As the years passed, product quality concerns in the industry started to arise and Luigi began to realize, from all his experience and knowledge he could build a better piece of equipment that would solve some of these concerns.
He began to design and manufacture high-end value-added bakery equipment and accessories to address the growing “production quality” concerns of the industry. It is that initial emphasis on quality and customer service that contributed to the growth and success of the company over the past 4 decades. The family-owned and operated company has grown and evolved over time with the second generation of Casasanta’s owning and operating the company.